Grow Your Audience

Promote Yourself to LA’s Largest Dance Community

The Dance Resource Center is dedicated to helping our Members thrive in business as well as art. So, in addition to providing opportunities to help you grow as an artist, we developed tools to help you build your business, enhance your brand and grow your audience by marketing with the DRC.

Do You Have a Marketing Budget?

The Small Business Association recommends setting aside 7-8% of gross revenue to market your company or your brand. Most event marketers recommend closer to 40%. This isn’t possible for many of us, so we developed ways to help you reach LA dance enthusiasts without having to break the bank.

FREE Marketing Resources

DRC Members Only

Dancers from @carlondance @mrjonathanpotter leaning at a diagonal, similar to Michael Jackson.

Should You be Marketing during COVID?

It’s rarely a bad time to do some marketing. Have you created anything new? People won’t know unless you tell them. And remember, more people are online than ever before

Dancers from @ds.dancers surrounding female dancer in long blue dress.

Tools to Help You Grow

Whether you’re looking to build your social media profile, promote virtual dance performances or sell dance supplies, the DRC has tools to help

Home to LA’s Largest & Most Diverse Dance Community

That’s What We Call a Community!

Diverse group of people wearing shades of pink from @thebigshowco dance company.

Who Makes Up the DRC Community?

Dance professionals, dance companies, choreographers, performance venues, businesses & donors – in short, people who share your love of Dance

Our Refreshed Marketing Solutions

One of the most popular ways Members have worked with us is by purchasing a DRC Marketing Solution

Our Prices

Our Marketing Solutions prices are lower than industry rates and we created numerous packages so you can bundle and SAVE. We also priced our offerings so Members who make more money can help subsidize costs for Members who have more limited means. We are a community – together we will thrive.

Important: View DRC’s Media Specifications to submit the best materials to help support your campaign!

Purchase à la Carte

Annual RevenueIndividual<$200K<$200-500K$500K+
DRC Calendar$0$0$0$0
Facebook Post$50$65$95$150
Instagram Post$50$65$95$150
Twitter Post$40$55$80$125
Facebook Story$50$65$95$150
Instagram Story$50$65$95$150
Facebook Post & Story$60$75$110$175
Instagram Post & Story$60$75$110$175
Newsletter Top Ad$60$80$150$200
Newsletter Bottom Ad$55$75$135$175
Newsletter Body Ad$50$70$125$150
Dedicated Email (e-Blast)$100$125$250$400
Home Page Ad – Week$75$100$200$300
Dancers from @troupevertigo clumped on stage and huddled around one another.

Still not sure? See our NEW Marketing Packages so you can BUNDLE & SAVE

Marketing Solution Packages

Buy Three Get One FREE

Annual RevenueIndividual<$200K<$200-500K$500K+
Dedicated Email (e-Blast)$100$125$250$400
Dedicated Email x 4$300$375$750$1,200
Home Page Ad – Week$75$100$200$300
Home Page Ad x 4$225$300$600$900

Spread the Word

Annual RevenueIndividual<$200K<$200-500K$500K+
DRC Calendar$0$0$0$0
Facebook Post & Story$60$75$110$175
Instagram Post & Story$60$75$110$175
Twitter Post$40$55$80$125
À LA CARTE$160$205$300$475
YOUR PRICE$100$150$200$300
YOU SAVE$60$55$100$175

Warm Up

Annual RevenueIndividual<$200K<$200-500K$500K+
DRC Calendar$0$0$0$0
Facebook Post & Story$60$75$110$175
Instagram Post & Story$60$75$110$175
Twitter Post$40$55$80$125
Newsletter Body Ad$50$70$125$150
À LA CARTE$210$275$425$625
YOUR PRICE$120$195$300$400
YOU SAVE$90$80$125$225

Performance

Annual RevenueIndividual<$200K<$200-500K$500K+
DRC Calendar$0$0$0$0
Facebook Post & Story x 2$120$150$220$350
Instagram Post & Story x 2$120$150$220$350
Twitter Post x 2$80$110$160$250
Newsletter Body Ad x 2$100$140$250$300
Dedicated Email$100$125$250$400
À LA CARTE$520$675$1,100$1,650
YOUR PRICE$250$400$700$1,000
YOU SAVE$270$275$400$650

Headliner

Annual RevenueIndividual<$200K<$200-500K$500K+
DRC Calendar$0$0$0$0
Facebook Post & Story x 3$180$225$330$525
Instagram Post & Story x 3$180$225$330$525
Twitter Post x 3$120$165$240$375
Newsletter Body Ad x 3$150$210$375$450
Dedicated Email x 2$200$250$500$800
Home Page Ad – Week$75$100$200$300
À LA CARTE$905$1,175$1,975$2,975
YOUR PRICE$350$550$1,000$1,500
YOU SAVE$555$625$975$1,475

Reach LA’s Largest & Most Diverse Dance Community

Purchase a Marketing Solution