You know that question, “how do we build new audiences without losing current ones?” Here’s a thought exercise for you: What if you prioritized the audience you’ve already lost, rather than the audience you might lose? Point of fact: there’s a giant pool of audience members that you’ve never had – never even knew you existed – that you’ve left out or even actively displaced because of choices you and your organization have made over time. And continue to make. So I invite you to begin enacting a not-so-radical plan to diversify our thinking, collaborators, and approach in order to tackle “the problem” of audience development from a different angle.
Rachel Grossman, Americans for the Arts blog, 10/6/14
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