Many arts nonprofits are paying close attention to place as a vehicle to attract and engage new participants. Some are bringing arts to unusual spaces to make it happen. This activity is the impetus behind research released today through AEA Consulting.
Place has the ability to pull us toward — or away from — the arts. While it can powerfully influence whether we enter into an arts experience, place is largely underexamined among nonprofits challenged to address declining attendance. By more fully understanding the dynamics between space and arts engagement, and by rethinking the role of place, arts organizations can open up new opportunities for themselves and for the people they want to engage.
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