By Mike Scutari, Inside PhilanthropyImagine if some Google engineer designed an algorithm that would increase online ad clicks by 450 percent. Then imagine if Google voluntarily gave the algorithm to Facebook, Yahoo, Twitter, and Microsoft, saying, "Hey guys, check this out. You can thank us later."
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Los Angeles Is Attracting More Top DancersBrian Seibert, The New York Time
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You know that question, “how do we build new audiences without losing current ones?” Here’s a thought exercise for you: What if you prioritized the audience you’ve already lost, rather than the audience you might lose? Point of fact: there’s a giant pool of audience members that you’ve never had – never even knew you existed – that you’ve left out or even actively displaced because of choices you and your organization have made over time. And continue to make. So I invite you to begin enacting a not-so-radical plan to diversify our thinking, collaborators, and approach in order to tackle “the problem” of audience development from a different angle.